How Pierre Hardy Achieved 22% Revenue Attribution with Sophisticated Onsite Marketing
About PIERRE HARDY
PIERRE HARDY is a French luxury maison renowned for sculptural footwear and leather goods, blending architectural forms, bold geometry, and precision craftsmanship. Each collection explores balance, tension, and materiality — resulting in modern objects of desire where innovation meets timeless Parisian refinement.
Company size
Industry
Use cases
Features used
Midsize
Luxury footwear and accessories
Capture more emails
Improve website personalization
Increase sales with product recommendations
Drive conversions while preserving the luxury positioning
Onsite feed
AI product recommendations
Popup builder
Embeds
AI cart recovery
Traffic channel targeting (paid/organic)
Integrations: Shopify
Key results (12 months)
The challenges
Luxury ecommerce requires a delicate balance: driving conversion while protecting the brand universe and experience.
Key challenges:
Deliver personalized experiences without overwhelming the customer
Support high average order values with a seamless, elegant journey
Serve predominantly mobile audiences (69% of conversions)
Localize experiences without fragmenting brand identity
Help visitors navigate seasonal, architecture-driven collections
Grow a qualified CRM base while preserving exclusivity
Boost paid acquisition performance without discount-driven tactics
Wisepops has elevated our digital approach while fully respecting our luxury positioning. The notification feed offers a subtle, non-intrusive experience that actually outperforms some traditional formats, with an 11.6% CTR. The platform combines sophistication and ease of use, allowing us to create multilingual, highly-targeted campaigns without technical complexity.
PIERRE HARDY
The solution: A luxury-first visitor engagement strategy
Inspired by the in-store experience, PIERRE HARDY designed onsite journeys as a digital concierge: discreet, curated, service-oriented.
Popup campaigns
Minimal, strategic overlays triggered at high-intent moments.
Use cases:
Welcome incentive for first-time visitors
Cart recovery on high-value carts
Exclusive interactive experience reserved for paid traffic
Performance: 6.3% CTR — 364 conversions - 6K+ leads collected
Onsite feed
Elegant, persistent engagement without interrupting the shopping flow.
Use cases:
1. Product recommendations:
Best sellers' suggestions for new visitors...
Frequently bought together suggestions based on cart content...
Recently viewed reminders: Bringing visitors back to considered items...
Back-in-stock and collection releases...
First-time customer offer reinforcement...
Performance: 11.6% CTR and 69 conversions.
Embedded dynamic marketing messages
Smart product recommendations:
Signup forms in the website footer:
Performance: 131 conversions - 600+ leads collected.
Beyond a fast implementation, Wisepops' strategic support has been essential. They helped us build a premium segmentation framework — allowing more dynamic activation for paid audiences while maintaining a refined, editorial approach for organic visitors. It’s a true partnership that respects and enhances luxury standards
PIERRE HARDY
Onsite personalization framework
Strategic segmentation: paid vs. organic
Language-based targeting (FR/EN)
Mobile-focused UX
Behavior and intent-based triggers
Exit-intent on high-value carts
Seasonal luxury retail calendar alignment
Key results
75.8% of website visitors engaged
565 attributed conversions
22% of total online revenue influenced by onsite experiences
6.3% average CTR across popup campaigns
6,500 qualified email subscribers (avg. 542/month)
Results measured with post-interaction attribution over 12 months.
The bottom line
PIERRE HARDY proves that a luxury maison can drive strong ecommerce performance without sacrificing brand equity.
Through refined onsite experiences and intelligent audience segmentation, the brand achieved +22% revenue attribution while reinforcing its luxury positioning.
A more profitable, data-driven digital model — with elegance and restraint.
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