Measure what actually drives conversions, not just clicks
Traditional A/B testing only tells you what visitors click—not what happens next. Wisepops’ Experimentation Platform measures the true incremental lift your campaigns deliver.
The Problem with Traditional Testing
Introducing Wisepops Experimentation Platform
Everything you need to test, learn, and optimize—with our expert team supporting you every step of the way.
Powerful no-code testing and analytics
Measure the impact of your campaign on the whole customer journey, from time on site to repeat rate.
Create Tests Across All Touchpoints
Deploy tests on any element—bars, popups, embeds, and feed campaigns. Compare multiple variants to find what truly drives revenue.
Measure True Impact
Compare results against visitors who see no promotions to eliminate false positives and reveal which campaigns genuinely drive growth.
Track Revenue-Driving Metrics
Look beyond surface-level clicks to the metrics that directly affect your bottom line. Our platform tracks complete customer behavior patterns—from initial engagement to purchase value and repeat visits.
Powered by AI, Guided by Experts
Our proprietary algorithms analyze 25 billion user interactions to identify winning patterns, while our experimentation specialists provide strategic guidance at every step. This powerful combination delivers 2.5× higher conversions on average for our clients.
Introducing Wisepops Experimentation Platform
Upgrade to the Wisepops Experiments Add-On and
unlock advanced testing features that go beyond basic A/B tests
Available with the Intelligence Plan
The Experimentation Platform is included in our comprehensive Intelligence Plan, alongside other powerful features and services.
Dedicated Success
Manager
1:1 Onboarding and strategic guidance
Advanced A/B testing platform
True incrementality testing
Advanced Integrations
Custom API and advanced connections
AI Product Recommendations
Real-time and behavior-based
Advanced
Personalization
Custom properties and dynamic content
Priority Support
Live chat priority or custom SLA
Experiments FAQ
Traditional tests focus on display and clicks, but Wisepops measures true incremental lift thanks to A/B testing with a control group. This is an advanced method where part of visitors don't see any campaigns. By comparing results between exposed and non-exposed visitors, you can see what actually drives ecommerce conversions and revenue. This way, you learn what truly works and invest only in marketing strategies that generate real results.
Besides clicks, we track displays, clicks, attributed conversion rate, CTR, revenue per visitor, order rate, average order value, session duration, repeat visits, bounce rate, pageviews and sessions per visitor, and other behaviors that directly impact your bottom line.
Attributed revenue shows revenue from visitors who clicked your campaigns. Incremental revenue compares exposed visitors to a control group to reveal the extra revenue your campaign really drives.
You can A/B test popups, bars, and embeds to see which elements (design, copy, offer, or targeting) drive the most impact. You can also test a few or more variants (A/B/C/D…) in a single experiment.
You can compare variants with different triggers or audience segments. Focus on holistic metrics like revenue per visitor or bounce rate, not just CTR.
The platform is no-code and very easy to set up—no previous experience or coding knowledge are required. For large businesses, we also offer 1:1 onboarding and ongoing support from a dedicated success manager.
Many ecommerce businesses achieve winning campaigns and measurable revenue impact within weeks. Detailed analytics are updated daily to ensure statistical significance and accuracy.
Yes. You can access the platform in all plans and of course the free trial.
Advanced integrations and custom API connections let you run A/B tests seamlessly on your Shopify store and with other tools you use.
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