How Sud Express Achieved 8% CTR with Smart Onsite Marketing
About Sud Express
Sud Express is a French fashion brand known for its chic, feminine, and effortless style, offering a wide range of clothing and accessories that blend Parisian elegance with everyday comfort. With a focus on timeless silhouettes, delicate details, and high-quality fabrics, Sud Express appeals to modern women seeking versatile pieces that transition seamlessly from day to night. The brand has built a reputation for creating refined yet accessible collections that embody understated sophistication and contemporary French charm.
Company size
Industry
Use cases
Features used
Midsize
Fashion & apparel
Improve email capture
Cart recovery with exit-intent campaigns
Promote collection and product launches
Product discovery with collection and recently viewed reminders
Non-intrusive visitor engagement to protect premium brand positioning
AI product recommendations
Popup builder
Onsite feed
A/B testing (Experiments platform)
Key results
The challenges
Fashion retailers face a challenge: drive conversions without disrupting the browsing experience that luxury customers expect.
Key pain points:
High cart abandonment rates in fashion ecommerce industry
Extended browsing periods needed for emotional purchases
Mobile-first shoppers (65% of traffic) needing seamless experience
Brand positioning sensitivity: aggressive popups or discounts damage premium image
Product discovery problem: Customers can't find items they'd love across hundreds of SKUs
The solution
Multi-channel onsite strategy
Onsite feed (primary strategy)
Persistent corner engagement maintaining browsing flow
Recently viewed reminders without interruption
Cross-collection discovery driving 45 attributed conversions
Performance: 14.2% average CTR with individual campaigns reaching 17.2%
Smart popup campaigns (supporting strategy)
Collection launches with elegant overlays
Exit-intent cart recovery sequences
Brand-aligned email capture forms
Performance: 4.2% average CTR focused on high-intent moments
Advanced visitor targeting
Behavioral triggers (exit-intent, browse time, product interest)
Smart product matching to individual browsing patterns in real-time
Geographic targeting
Device-specific campaigns
Cross-selling intelligence promoting complementary items naturally
Results
32.4% reach of total website visitors
8.6% combined CTR across popups and notifications
402 attributed conversions over 3 months
6-7% revenue share from onsite marketing campaigns
Results based on Wisepops analytics with 1-day post-click attribution over a 3-month period.
With Wisepops, we’ve been able to preserve our brand’s sophisticated aesthetic while boosting conversions. The notification feeds integrate seamlessly: visible when needed, but never intrusive. The platform is easy to use, and incredibly powerful. It allows us to be fully autonomous in our day-to-day actions while benefiting from excellent support to build a true strategy. The integration with our site was smooth and intuitive, making it one of the richest and easiest onsite marketing solutions to deploy.
Ecommerce manager, Sud Express
The Bottom Line
Sud Express proves fashion retailers don't need to choose between conversion optimization and brand experience.
Smart onsite marketing delivers exceptional ROI (650% average) while maintaining the sophisticated customer journey that premium brands require.
Key Takeaway: Non-intrusive engagement consistently outperforms aggressive popup strategies, especially for brands where customer experience directly impacts brand value.
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