Top 3 Optimonk alternatives [2026]

Looking for an Optimonk alternative?

In this guide, we'll compare three options: 

• Wisepops

• OptinMonster

• Claspo

Each brings unique strengths to the table, from AI-powered product recommendations to generous free plans and conditional logic popups.

Whether you're an ecommerce brand looking for a popup software designed for growth, a content creator needing proven conversion tools, or a startup watching every dollar, this comparison will help you find the perfect popup solution for your business.

Free plan & trial comparison

Key takeaway:

Claspo is the only tool offering a free plan, making it a good option for startups and small businesses. Wisepops provides a 14-day free trial with all features included and no credit card required, which makes it a good option for quick ROI testing. OptinMonster requires upfront payment with a money-back guarantee rather than a free trial.

Pricing comparison

Pricing analysis: Which Optimonk alternative offers the best value?

Wisepops makes sense for ecommerce brands treating onsite engagement as a revenue channel, not just email capture. You get a popup builder, onsite feed, embeds, native Shopify targeting, AI product recommendations and cart recovery, and A/B experiments that track actual revenue impact, not just signup rates.

OptinMonster fits content creators and WordPress sites building email lists. The $9/month entry is a bit misleading: most need exit popup campaigns immediately (which means they need to upgrade to $89/mo plan). Value comes from WordPress integration and proven templates, not the starting price.

Claspo suits startups and small online businesses—free tier validates popup ROI before spending, then $29/month covers 5 websites with zero feature gates, which is perfect for tight budgets.

Feature comparison

Value for money comparison

ROI considerations:

• Immediate ROI: Claspo's free plan can deliver instant value with zero investment

• Short-term ROI (1-2 weeks): Wisepops for established ecommerce brands with traffic

• Medium-term ROI (2-3 months): OptinMonster for content creators building audiences

Optimonk alternative #1: Wisepops

Wisepops is a popup builder designed for ecommerce brands, Shopify stores and service businesses. It focuses on creating targeted popup campaigns with professional templates and advanced visitor segmentation.

Unlike Optimonk, Wisepops is not only a popup tool.

When you hit the limits of popups, OptiMonk has nothing else to offer. Wisepops has the onsite feed for persistent, non-intrusive engagement that gets 8-11% CTR, native AI product recommendations that don't require another integration, web push to bring people back, and an actual CRO experiments platform that measures incremental impact across your entire funnel.

Multiple popup formats

• Traditional popups (center screen)

• Bars (top or bottom of page)

• Slide-ins (corner popups)

• Full-screen popups

• Embedded forms (inline on page)

• Gamified popups (spin-to-win, advent calendars)

• Multi-step campaigns with surveys

• AI popups (cart recovery and product recommendations)

Advanced targeting (30+ options) 

Target visitors based on:

• Geolocation: Country, region, and city level

• Shopify data: Cart value, purchase history, customer tags, logged-in status

• Behavior: Pages visited, time on site, scroll depth, exit intent

• Traffic source: UTM parameters, referral source, campaign tracking

• Device: Desktop, mobile, tablet-specific campaigns

• Custom properties: JavaScript-based custom conditions

• Conditional logic: Chain multiple rules with AND/OR operators for complex targeting

Native Shopify targeting 

For Shopify stores, Wisepops integrates directly with store data:

• Target by cart contents or cart value

• Show popups based on customer purchase history

• Use product recommendations in popups

• Sync with Shopify customer tags

• Track revenue attribution from popup campaigns

Learn more.

A/B testing with control groups 

Run split tests on popup designs, messaging, and timing. Wisepops includes control groups that show no popup, allowing you to measure true incremental lift rather than just clicks. The platform calculates statistical significance automatically.

Analytics and conversion tracking

• Real-time campaign performance dashboard

• View impressions, clicks, conversion rates

• Track downstream metrics: bounce rate, average order value, revenue per visitor

• Page-level performance reports

• Goal tracking for specific actions

• Google Analytics 4 integration

Drag-and-drop popup editor

Customize 200+ templates without coding:

• Visual editor with live preview

• Mobile-responsive by default

• Custom CSS option for advanced users

• Brand color picker and custom fonts

• Image and video embedding

• Multi-step forms

Personalized popup strategy plan

Wisepops AI assistant creates a personalized popup strategy based on answers you give about your business and analysis of your business.

How online businesses use Wisepops

Best for:

• Mid-sized and growing Shopify brands

• Ecommerce brands needing AI cart abandonment popups

• Stores wanting to test popup performance and real revenue impact with A/B testing with control groups

• Businesses that need to improve lead generation and sales with website personalization

• Marketing teams and agencies focused on conversion rate optimization for ecommerce and B2B

Pros:

• All features available on entry-level plan

• Personalized AI-made popup plan for every customer

• Personalized designer-made mockups of popup campaigns for customers

• 200+ popup templates

• Deep Shopify integration with customer data access

• City-level geolocation (more granular than most competitors)

• Regular strategy calls to review what's working

• A/B testing with control groups (measures true conversion lift)

• Conditional logic for complex targeting rules

• 14-day free trial without credit card

• Responsive customer support

Cons:

• No free plan (trial only)

• Entry price at $49/month higher than some other alternatives

Pricing

• Free trial: 14 days, no credit card required

• Essential: $49/month - 50,000 pageviews, up to 2 websites

• Higher plans: $99/mo for 100K+ pageviews

• All features included on all paid plans (no feature gating)

What do you get in Wisepops free trial?

Optimonk alternative #2: OptinMonster

OptinMonster is a premium conversion optimization platform known for its proprietary Exit-Intent® Technology and extensive WordPress integration.

Built by the WPBeginner team, it's designed for content creators, bloggers, and businesses that want proven conversion tools. I'd say that OptinMonster is the best Optimonk alternative for creators, content sites, and media (but not for Shopify—OptinMonster's native app is rated only 3.1 stars).

9+ campaign types:

• Lightbox popups

• Floating bars (top/bottom)

• Fullscreen welcome mats

• Slide-ins

• Inline forms and embeds

• Gamified wheels

• Scroll boxes

• Sidebar forms

• Content lockers

Advanced targeting rules

• Page-level targeting

• Geo-location (country and state)

• Device targeting (including mobile-specific campaigns)

• Time delays and scroll triggers

• Inactivity sensor

• MonsterLinks (click-triggered campaigns)

Best for:

• WordPress users wanting deep integration

• Content creators and bloggers focused on list building

• B2B companies needing lead generation

• Sites with established budgets for premium tools

Pros:

• Powerful Exit-Intent® Technology (industry-leading)

• Extensive template library (700+)

• Excellent WordPress plugin with advanced targeting

• OnSite Retargeting® for personalized experiences

• Integrates with 20+ email service providers

• OptinMonster University training included

• Content locking feature for premium content

Cons:

• No free plan or trial (only money-back guarantee)

• Key features locked behind higher-tier plans

• Exit-Intent® requires Pro plan ($29/mo minimum)

• Shopify integration only on Growth plan ($49/mo)

• Mixed reviews on customer support response times

• Can become expensive as you scale

• Impression-based pricing requires careful planning

Pricing

• Basic: $9/month (annual billing) - 1 site, 2,500 popup impressions

• Plus: $19/month (annual billing) - 2 sites, 10,000 impressions, A/B testing

• Pro: $29/month (annual billing) - 3 sites, 25,000 impressions, Exit-Intent®

• Growth: $49/month (annual billing) - 5 sites, 100,000 impressions, all features

No free plan or trial - 14-day money-back guarantee instead

Optimonk alternative #3: Claspo

Claspo is a no-code popup builder that delivers good value with a generous free forever plan and affordable paid tiers. With 1,000+ templates and all features available from day one (including gamification, A/B testing, and advanced targeting) Claspo makes popup campaigns accessible to businesses of any size.

Here’s why Claspo is a good alternative to Optimonk:

• Easy widget creation. Drag-and-drop editor with built-in photos and icons lets you build widgets fast—no coding required

• Large template library. 1,000+ templates, including seven gamification formats like Spin the Wheel and Memory Cards

• High performance. Scripts are optimized for a 100 PageSpeed score, keeping sites fast

• Affordable pricing. Plans start at $29/month (about half of OptiMonk) with more pageviews and features

• Advanced targeting. Location-based targeting and dynamic language switching enable personalized experiences

Advanced targeting and behavioral triggers

• City and region-level geolocation

• UTM parameter targeting

• URL parameter targeting

• Custom data layer events

• Exit-intent technology

• Scroll depth triggers

• Time-based delays

• Session history targeting

• Multi-language support with AI translation (90+ languages)

Gamified widgets (all plans):

• Spin to Win: interactive lottery-style wheel

• Scratch Card: mobile-optimized gamification

• Gift Box with hidden rewards

• Prize pool management for complete control

• Slot machine

All features on all plans:

Unlike Optimonk, Claspo doesn't gate features behind expensive tiers.

Whether you're on the free plan or Pro, you get access to:

• A/B testing

• Analytics with device breakdown

• Seven gamification formats like Memory Cards

• All targeting options

• All templates

• Direct integrations

Native integrations + flexibility: Claspo seamlessly integrates with over 20 tools, including Mailchimp, Shopify, and WordPress, ensuring smooth incorporation into your existing marketing stack.

Pricing (monthly):

• Free Forever: 1 website, 3 widgets, 3,000 pageviews

• Pro 50: $39/month - 1 website, unlimited widgets, 50,000 pageviews, no branding

• Pro 100: $69/month - 3 websites, unlimited widgets, 100,000 pageviews, 3 team members

• Pro 1000: $249/month - Unlimited websites and widgets, 1M pageviews, unlimited team members, priority support

Best for:

• Startups and small businesses with tight budgets

• Ecommerce stores wanting gamification without premium pricing

• Businesses that want to test all features before committing

Pros:

• Free forever plan with all features

• Largest template library (1,000+)

• Widgets tested to achieve 100 on PageSpeed Insights

• Gamification included on all plans (even free)

• No feature gating 

• City-level geolocation targeting

• White label available at $39/mo

• Free migration service from competitors

Cons:

• Newer platform with smaller user community

• No AI product recommendations or AI cart recovery

• Less brand recognition than established competitors

• Fewer case studies available

Which Optimonk alternative is right for you?

Choose Wisepops if:

• You run an established ecommerce store or Shopify business

• AI-powered product recommendations would increase your AOV

• You want multi-channel engagement (popups + notification feed + web push)

• You have consistent traffic 

• Data-driven optimization with advanced analytics is critical for you

• You need conditional logic for complex customer journeys

• Professional template design matters for your brand

• Budget allows for $49+/month investment

Wisepops verdict: Best solution for serious ecommerce brands focused on maximizing revenue per visitor through AI-powered personalization and multi-channel engagement.

Choose OptinMonster if:

• You're on WordPress and want deep platform integration

• You're a content creator, blogger, or B2B company focused on lead generation

• You value proven track record and extensive case studies

• You need content locking for premium content monetization

• Your budget supports $29-49/month for premium features

Choose Claspo if:

• Budget is a primary concern but you don't want to sacrifice quality

• You want to test all features before committing any money

• Gamified popups (spin wheels, scratch cards) fit your brand

• You want white label capability at affordable pricing ($39/mo vs. $49/mo)

• Quick setup and ease of use are priorities