Ecommerce Popups: 25 Examples, Best Practices & Templates

Ecommerce popups can do much more than just collecting emails.

You can:

• improve engagement with new products

• improve average order rate with upsell offers and product recommendations

• share awareness of seasonal and time-limited offers

• collect customer feedback, and

• even have an Easter Egg hunt on your website!

In this post, you’ll see how successful ecommerce stores are using website popups to achieve their marketing and sales goals.

What are popups in ecommerce?

An ecommerce popup is a popup window, a slide-in, a spin wheel, or exit campaign used by ecommerce stores to build email lists, drive visitors to pages with deals, recovery abandoned carts, share sales promotions and discounts, and collect feedback.

Popups are the most popular visitor engagement tool in ecommerce, used by over 60% of online stores. Sharing discounts with new visitors is the most popular use case for popups among ecommerce businesses.

The 7 most common types of popups in ecommerce

These are proven popup types that can increase ecommerce conversions:

• Email signup popups. These capture visitor email addresses and/or phone numbers to build an email list, typically offering an incentive like a discount or free shipping to encourage signups.

• Cart abandonment popups. When a customer adds items to their cart but tries to leave without completing the purchase, these popups re-engage them with a reminder or offer on exit.

• Gamified popups. Used for email capture, they contain interactive elements like spin wheels, scratch cards, and advent calendars to determine what discount or offer the customer wins.

• Countdown popups. These display a timer tied to a limited-time sale or flash deal to create psychological scarcity and urgency, prompting faster purchasing decisions.

• Upsell popups. Appear after a customer adds an item to their cart, recommending higher-value or premium versions of the product they selected to increase AOV by encouraging upgrades.

• Product recommendation popups. These popups recommend products based on browsing history, sales, or other metrics to personalize the shopping experience and improve AOV.

• Feedback and survey popups. These ask customers for opinions on their shopping experience, products, or website to gather actionable insights.

Ecommerce popup templates

This playbook breaks down the highest-performing upsell popup campaigns we see ecommerce brands using today. Click them to see how they work.

Let’s see how to create ecommerce popups.

Below is a live tutorial showing how an ecommerce popup can be customized, including layout, messaging, and targeting.

If you'd like to follow along, start here:

How different types of ecommerce popups perform

Based on Wisepops analysis of 1.8 million popup displays across ecommerce stores in 2025, here are the current benchmarks.

Average conversion rates

• Average: 4.65% (up from 4.01% in 2024—a 16% year-over-year improvement)

• Top 10% performers: 19.77% CVR (5x higher than average)

• Mobile popups: 3.75% vs Desktop: 2.67% (38% higher mobile conversion)

The increase in average conversion rates reflects the maturation of popup design practices like mobile layouts, better timing strategies, and effective messaging.

Performance by campaign type

Examples of ecommerce popups

• First-order discount popup

• Flash sale popup

• Coupon code popup

• Welcome multi-step offer popup

• Gift card giveaway popup

• Cart abandonment popup with countdown timer

• Gamified lead generation popup

• Sale promotion popup

• Limited-time offer promotion popup

• Brick-and-mortar store opening announcement popup

• Customer feedback popup

• Product quiz promotion popup

• Exclusive discount reveal popup

• Upsell bundle popup

• Product restock popup

• Newsletter signup popup with product category choice

• Exit popup with free sample promo

• SMS popup

• Product category quiz popup with incentives

• Upsell bundle offer popup

• Free product with purchase popup

• Birthday collection popup

• Bestseller recommendation popup

• Black Friday sale popup

• Loyalty boost announcement popup

1. A first-order discount popup (Blume)

Goals: 

• Build a list of potential customers

• Convert first-time visitors into customers by giving them a discount

Features:

• Popup gives the incentives to motivate customers to sign up

• Visitors get the code in the popup when they subscribe

• Product image shows some of the items customers could buy

Performance:

This ecommerce popup by Blume converts 5% of visitors.

2. Flash sale popup (Charlotte Bio)

Goals: 

• Share the discount code

• Allow visitors to apply the code to the shopping cart in one click

• Accelerate sales during a six-hour-long flash sale

Features:

• The popup describes the conditions of the flash sale

• A discount code that can be used by clicking Apply the code

• Fully optimized for viewing on mobile

Performance:

This mobile ecommerce popup generated a 50.8% CTR, with over 700 visitors applying the code to the shopping cart.

3. A coupon code popup (Overstockart)

Goals: 

• Build customer base

• Share a coupon for purchases over $200

Features:

• Popup describes how to get the coupon

• Contains only one signup field, making subscribing very easy

Performance:

This ecommerce popup helped Overstockart get around 1,000 new emails monthly.

4. Welcome multi-step offer popup (Pierre Hardy)

Goals:

• Offer a first-time customer incentive to enter the email and browsing preferences

• Segment visitors based on gender/product preference for future messaging

• Build an engaged email list while preserving premium brand image

Features:

• Clean, minimal design reflecting the luxury brand aesthetic

• Simple two-step form: email capture first, then segmentation question

• Discount offer prominently displayed

• Confirmation message after signup to manage expectations

Performance:

Pierre Hardy achieved 6,500 qualified email subscribers over 12 months with an average 6.3% CTR across all popup campaigns.

5. Gift card giveaway popup (Black Ember)

Goal: 

• Build an email list of quality leads

Features:

• Describes how to enter the giveaway

• Contains an image of a popular product that customers can buy with a gift card

6. Cart abandonment popup with countdown timer (OddBalls)

Goals:

• Re-engage visitors who added items but didn't complete checkout

• Create urgency with a time-limited discount code

• Recover abandoned carts without requiring email signup

Features:

• Displays immediately when visitor shows exit intent

• Shows a unique discount code that can be copied or applied directly to the cart

• Countdown timer emphasizing the limited-time nature of the offer

7. Gamified lead generation popup (émoi émoi)

Goals:

• Build the email list quickly and at scale

• Make signup fun rather than transactional

• Improve shopping experience with a giveaway

Features:

• Interactive spin-to-win wheel with multiple prize options

• Email collection required to spin the wheel

Performance:

This ecommerce popup example captured 8,000+ new email subscribers in just one month with a 17% signup rate—significantly above the 4.65% industry average.

8. Sale promotion popup (Brooklinen)

Goals: 

• Drive visitors to the page with the sale

Features:

• The popup mentions the discount size

• Visitors can easily go to the sale page by clicking the button in this ecommerce popup

9. Limited-time offer promotion popup (L'Atelier d'Amaya)

Goals:

• Highlight exclusive holiday promotion "free engraving" to drive urgency

• Drive a sense of urgency to make purchases

Features:

• Clean, product-focused design with prominent imagery

• Clear call-to-action ("Shop Now") with minimal copy

• Visual hierarchy making the offer immediately understandable

• Branded design that matches the luxury jewelry aesthetic

Performance:

The campaign raised awareness of special offers among high-intent visitors browsing product pages and contributed to the overall strategy that generated 16,203 website conversions within six months.

10. A brick-and-mortar store opening announcement popup (Vepsäläinen)

Goals:

• Announce the opening of a new physical store to website visitors

• Target only visitors living in the city where the new store is opening (Tampere)

• Share the opening details with visitors

Features:

• Geolocation targeting ensures that the popup is displayed to visitors from Tampere

• A link to contact information and opening details easily available

11. A customer feedback popup (Asphalte)

Here's the message up close:

Goals: 

• Collect feedback on what clothing items shoppers would like to buy next season

• Share awareness of the brand's mission and vision

Features:

• A full-screen popup with original image

• Contains the link to the survey page

Performance:

This popup generates about 4,000 leads every month (meaning that the same number of shoppers finish the survey, too).

12. Product quiz promotion popup (OE Wines)

Goals:

• Helps gather data about customer preferences

• Increase relevance of product suggestions and conversion likelihood with personalized product recommendations

• Create an interactive shopping experience that feels helpful rather than sales-focused

Features:

• Simple, scannable question format of the headline

• Minimal design with a single call-to-action button

• Non-intrusive placement that doesn't interrupt browsing

• Clear visual alignment with brand aesthetic (pink background and high-quality product imagery)

13. Exclusive discount reveal popup (Aroma360)

Goals:

• Introduce a premium product to new visitors

• Create exclusivity around a limited-time discount offer

• Encourage immediate action through time-sensitive scarcity

Features:

• Nice background imagery showing the promoted item

• Large, bold headline positioning the product as a luxury item

• Clear offer statement with "Limited time only" messaging

• Button that reveals the discount code in the next step (creates a moment of anticipation)

14. Upsell bundle popup (MakerFlo)

Goals:

• Increase average order value by promoting bundle savings

• Guide visitors toward complementary product combinations

• Drive conversions by appearing only on high-intent product pages

Features:

• Creative circle popup design

• Clear offer headline and savings copy

• Specific explanation of what bundling includes

• Appears in context of product browsing (non-intrusive placement)

Performance:

Thanks to best best practices that Makerflo used to create this ecommerce popup (showing only on specific URLs and offering real value), 14.7% of the customers who clicked ended up making a purchase.

15. Product restock popup (Dolce & Gabbana)

Goals: 

• Announce that a bestselling product has been restocked

• Drive traffic to the product page

Features:

• Contains the announcement, the product image, and the link to the product page

• Appears on the homepage for maximum exposure

• Non-intrusive (covers about 5% of the screen)

16. A newsletter signup popup with product category choice (Kith)

Goals: 

• Build a list of potential customers

• Categorize subscribers thanks to the product selector in the popup

Features:

• Product category selector (mens, womens, kids), which is useful for nurturing subscribers with the right products in emails

17. An exit popup with a free sample promo

Goal: 

• Encourage visitors to get the free sample before subscribing for a membership

Features:

• Contains the product image and a link to the product

• This ecommerce popup is shown on product pages when the visitor is trying to exit

18. An SMS popup (Death Wish Coffee)

Goals: 

• Build a list of phone number subscribers for SMS marketing 

Features:

• Perfectly matches the website design

• Gives a discount in exchange for subscribing

• Clearly describes terms and conditions

19. Product category quiz popup with incentives (Emma Sleep)

Goals:

• Segment email list based on product interest right away

• Offer a giveaway to encourage signup without asking for product browsing history

• Capture preference data during peak season (Christmas)

Features:

• Clear incentive headline: giveaway plus additional 5% discount

• Four button options representing product categories

• Branded with company logo, lifestyle product image, and signature orange color scheme

20. Upsell bundle offer popup (Black Ember)

Goals:

• Promote a kit upgrade when a customer adds a specific product to the cart

• Highlight savings compared to purchasing items separately

• Provide an easy "No Thanks" exit for customers set on the current selection

Features:

• Product image centered and prominent

• Clear headline and description of extra products offered

• Price comparison showing original vs bundle price ($325 > $315)

• Effective popup design with lots of white space for readability

21. A “free product with purchase” popup (Codage Paris)

Goals: 

• Increase the average order value

Features:

• Describes the offer clearly

• Contains the image of the free item

22. Birthday collection popup (Nkuku)

Goals

• Collect customer birth dates for personalized marketing

• Increase repeat purchases through timely birthday offers

• Improve customer retention and lifetime value

Features

• Simple date input for collecting birthdays

• Triggers automated birthday email campaigns with offers

23. Bestseller recommendation popup (Nutrimuscle)

Goals:

• Drive product discovery on category pages

• Highlight bestselling product to reduce decision paralysis

Features:

• Large product image showing the actual supplement bottle

• Clear benefit bullets explaining why this is the bestseller

• Simple "Discover" call-to-action button directing to product page

24. Black Friday sale announcement popup (L'Atelier D'amaya)

Goals:

• Showcase multiple discount thresholds to encourage higher order values during Black Friday

• Make the offer instantly clear with multiple purchase tiers

• Drive ecommerce revenue by incentivizing customers to add more items

Features:

• Dark navy background with brand pink accent color

• Three tiered discount blocks showing clear value progression

• Specific discount amounts tied to purchase minimums

• Matching discount codes (AMAYA5, AMAYA10, AMAYA15) making codes memorable

• End date prominently displayed (December 2nd, 2024)

25. Loyalty boost announcement popup (L'Atelier d'Amaya)

Goals:

• Reward existing customers with a special time-limited promotion

• Encourage repeat purchases during a limited-time period

Features:

• Eye-catching pink background with heart motifs (brand-aligned, celebratory tone)

• Clear headline emphasizing the main benefit ("Your loyalty points are doubled!")

• Specific, clearly defined value statement: "€1 spent = 2 points"

• Visible end date (28 September 2025) creating deadline urgency without being aggressive.

FAQ: Ecommerce popups

How do I customize popups to match my ecommerce brand design?

Use your brand's color palette, typography, and imagery consistently. Load custom fonts if your brand font isn't available in the template editor. Include your logo or a product image. Match the popup design tone to your brand; luxury brands use minimal, centered designs with white space; youth-focused brands use bold colors and asymmetric layouts.

Learn more: 27 best practices for website popups: design and triggers

How do I create effective popups for my ecommerce store?

Follow these tested principles: delay popups 20-50 seconds before showing (immediate popups spike bounce 500%); target popups to specific pages (product pages for upsells, cart for exit-intent, collections for email capture); lead with specific value ("Save $25") not urgency ("Hurry!"); keep forms simple (one field performs 2-3x better than multi-field); measure revenue impact.

Learn more: 16 revenue-focused popup tactics + implementation plan

What are the best popup templates for ecommerce conversion?

• Email capture: Full-screen popups capture 48% more emails than smaller formats. Use on collections and homepage.

• Upsells: Centered campaigns showing product images and tiered pricing work best on product pages.

• Cart recovery: Exit-intent with countdown timer and specific discount code. Numeric codes like "DISCOUNT10" boost engagement by 7-20%.

• Gamified: Spin-to-win wheels and advent calendars capture 17% signup rates (4x industry average) and create repeat visits.

• Educational: Product quizzes and comparison tools work best for high-consideration products like skincare.

How do I personalize popups for different customers on my online store?

Segment by traffic source (show different messaging to paid vs organic visitors). Target by page (product category pages show relevant upsells). Use visitor data to trigger popups (cart size, browsing history, loyalty status). Email subscribers can see loyalty bonuses; first-time visitors see welcome offers. Show abandoned cart popups only to visitors who added items but didn't checkout.

How do I integrate popup software with my ecommerce platform?

Most popup platforms integrate directly with Shopify, WooCommerce, and BigCommerce through one-click installation. No coding required for basic campaigns. For advanced triggers (custom events like "product category selected"), you may need to add a single line of JavaScript to your website's HTML.

More: The top ecommerce popup software

What makes a popup effective for online stores?

• Timing: Delayed popups by time (10-50s) or pageviews outperform immediate ones

• Targeting: Show a personalized campaign to the right audience using targeting settings

• Measurement: Track revenue impact, bounce rate, and conversion lift. Test one variable at a time (timing, layout, or copy) over 3-4 weeks.

• Respect: Include a clear close button. Don't auto-play video or sound. Frequency cap so you're not showing 10 popups per session.

How do I reduce popup bounce rates on an online store?

Delay popups 20-50 seconds (immediate popups increase bounce 500%). Don't use full-screen on high-friction pages like checkout. Include a clear, easy-to-find close button. Also, set the display frequency cap so visitors don't see the same popup twice in one session (if that's not a default setting in your popup platform already).